Green Beans & Ice Cream - The Art of Definitive Behavior Change
By Bill Sims, Jr.
President, Bill Sims Company, USA
By Jitu C. Patel, CPEA
CEO, Global Safety Consultants, USA
Behavior Change Consultant, The Bill Sims Company
INTRODUCTION
Motivation and recognition play a significant role in achieving permanent employee behavior change. Traditionally, safety “incentive” programs have based rewards on all employees reaching a benchmark. When rewards are based on everyone succeeding, negative peer pressure can occur, resulting in injury hiding. Tangible rewards that are positive, regular and certain reinforce desirable behaviors and conditions, making them more likely to continue and even replace undesirable behaviors and conditions.
WHO SHOULD ATTEND
The Seminar is useful to operations, maintenance, construction and safety engineers, and also to supervisors and safety coordinators of oil, gas, petro-chemicals, chemicals, construction and other industries including manufacturing line management of contracting companies, hotels, government regulatory and educational establishments.
LEARNING OBJECTIVES
Learn about SAFESTART advanced safety awareness and skills development training program
Learn why proactive, prevention-oriented reward programs that focus on identifying desirable actions
Gain a greater understanding of potential accident recognition as a means of prevention.
Learn to design and implement successful behavior-based safety programs that dissuade injury hiding and engage the line management.
Learn the benefits of proactive, prevention-focused programs and explore the most “popular” recognition tools
COURSE DESCRIPTION
This workshop explores the role of recognition as it relates to changing employee behavior. It focuses extensively on the mechanisms needed for successful behavior-based safety recognition and considers areas that are often overlooked. It covers the pitfalls of using downstream or trailing indicators on accident rates instead of focusing on safety successes; the benefits of using upstream or leading indicators for implementing proactive, prevention-based programs and the problems associated with using randomized games of chance & lottery programs: giving out rewards that aren’t tied to specific behaviors. It reviews the most “popular” recognition tools in use today: Gift cards and cash substitutes, Travel awards, Big giveaways and Non cash merchandise awards; and what the latest studies indicate about their effectiveness for improving job safety.
Day 1
Session 1: 90 minutes
1. Introduction
* Role of recognition in achieving permanent employee behavior change
* Proactive, prevention-oriented reward programs.
2. The Fear of Recognition Programs
* Perceived threat of injury hiding.
* Properly designed vs. poorly designed incentive programs
3. Do Rewards Really Work?
* American Society of Safety Engineers study
* Recognition as one component of complete safety program
4. Why Recognition Works
* Hawthorne & Herzberg studies
* Dynamics of under-recognition
* Death of the work ethic
Session 2: 90 minutes
1. Negative Recognition
* Long term effectiveness?
* Dupont study
2. Verbal Recognition
* Sufficient?
* University of Waterloo Study
* Tangible rewards
4. Most Popular Excuses for Not Using Reward Programs
* Isn’t a paycheck enough?
* How would we prevent abuse and favoritism?
* How do we prevent under-reporting?
5. The Proactive Approach
* Rewarding Desirable Behaviors, Eliminating Undesirable Ones
* Old School Vs. New School
Session 3: 90 minutes
1. Elements of Behavior Change
* Train and reinforce
* Custom, not canned
* Engage the family
* Speedbumps
2. Rewarding and Measuring Middle Managers
* Complaints From Middle Managers
* CAVE employees (Citizens Against Virtually Everything)
* Safety not a top priority
* Accountability and tracking
3. Cash Versus Recognition
* 4 common recognition goofs
* Why cash isn’t king
* Value of logo items
* Who picks the gift?
4. Conclusions: Behavior-based recognition
Session 4: 90 minutes
1. Case Histories
* Retail store chain
* Schlegel Systems
DAY 2
Session 1: 90 minutes
1. Day 1 Overview
2. How important is behavior change?
3. Focus group discussion
* Group experiences
* How do we like to be recognized?
* Definitions
4. Negative reinforcement (R-)
* Misconceptions
* Long-term effectiveness
* When it is appropriate
5. Positive reinforcement (R+)
* What it looks like
* The Sid story
* Why positive reinforcement works
Session 2: 90 minutes
1. Dynamics of positive reinforcement
* Feeling recognized for a change
* Top 5 incentives ranks by workers
* Use of workplace incentives
* Is money the answer?
* Employee and manager perceptions
2. Positive vs. negative reinforcement
* Benefits of R+
* Facts of R-
* R+ with a problem child
3. Why recognition works
* Secrets of employee engagement
* Why 1 in 5 don’t care
* Motivation lights a fire
4. Supporting research
* Herzberg revisited
* Top 2 satisfiers & dissatisfiers
* Extinction kills the work ethic
* What about Bob?
5. R+ drives success
* The carrot principle
* Two simple words
* “Can I have my job back?”
Session 3: 90 minutes
1. Behavioral safety
* Attitude
* Pieces of the safety puzzle
2. Safe work conditions and equipment
* PPE
* Tools
* Work zone
* Housekeeping
3. Safe work procedures
* Lockout tagout
* Fall protection
* Inspecting equipment
4. Safety training
* Safe practices
* Bending, lifting
* Ergonomics
* Work procedure training
5. Support systems for behaving safely
* Supervisor praise
* Peer pressure
* Individual vs. group rewards
Session 4: 90 minutes
1. Why people take risks?
2. Promoting safe behavior
* Common questions
* Understanding the luck pyramid
* Critical dimensions of safety
* The safety dilemma
* ABC model
3. Antecedents for safety
* Prompt, cue, stimulus, reminder
* Impact of antecedents
* Effective antecedent exercise
4. Behavioral consequences and their effects
* Definitions
* Consequences that increase and decrease behavior
* Sources of consequences
* Classification of consequences
* Power of consequences
5. Making safety a habit
* Safety leadership
* Discretionary safety performance
* Linking behaviors to safety results
* Precision safety management process
6. Coping with change
* Rebirth of the eagle
* “The Note” exercise
